Less is More
This here is an advertisement to encourage people to preserve water. In the picture is a fish in a fishbowl, which its water is leaking out. The only bright color present is the fish, which is a glimmering orange. The rest of the advertisement is black and white. A non-profit organization named Venfield sponsors this advertisement. This advertisement was not just an average civilian who decided to raise awareness of saving water. This was an advertisement that a large corporation created to spread their ideas about saving water. Thus, this makes them more credible than a regular person who makes a picture such as this for fun.
Many people who have access to clean, drinkable water everyday do not appreciate it. Most people waste water like how people keep the sink running as they brush their teeth. Water is an absolute necessity for living and most people seem to forget that idea and take water for granted.
The purpose of this advertisement was to raise awareness of the importance of water. The advertisement is giving a "wake-up call" and saying, "Hey, water is really important! Stop wasting it!" It was also created to show that water can save a life, which is technically true. In the picture there is a small amount of water in the fishbowl for the fish. In people's everyday life, the amount of water in that bowl is nothing. But to that fish, the water gives it life. Without that small amount of water, it will die.
This advertisement was used to reach out to everyone who has access to lots of water. People who do not have too much access to water most likely cherish every drop of water they can get. Others waste lots of water everyday not realizing how important it is. Those are the type of people that the advertisement is trying to get the attention of.
The advertisement definitely appeals to pathos. The back round colors are black, but then it gradually lights up towards the fish in the bowl. This makes the fish look sad and hopeless, which makes the audience feel sympathetic for the fish. This would make people think to themselves and probably think, "That is so sad! I didn't know that water had that much of an impact."Also the way the advertisement has only 4 words in the center makes it really effective. It is simple yet provoking. If there was a whole paragraph about how water was important, most likely people would not bother to look at the advertisement. But since this advertisement is so short, it makes it dramatic. It draws people's attention to the picture and simple enough that people might actually look at the advertisement more.
The author/sponsor accomplished his/her purpose. They used contrasting colors to allow other to focus on the important aspect of the advertisement: the fish. They also used simple yet powerful words to convey their message. They were able to appeal to pathos because the use of the colors and simplistic words, which would make the audience feel bad and guilty for the fish's life, thus making them think about how much water they waste and how they should be more aware about how much water they use in the future.