Buying Dog Food Saves Dogs
A dog is a man's best friend. Not Otis. Otis is a bulldog that lives in a shelter because he was abandoned by his former owner. He waits everyday behind a fence for his new best friend. Pedigree, a dog food brand, offered to donate money to shelters in order to help dogs like Otis into a new home. To convince people in supporting this cause, Pedigree creates an advertisement, in which Otis is the center of the picture behind a fence looking sorrowful.
Pedigree appeals to pathos in order to attract people into buying their dog food. Otis's sad facial expression allows the reader to feel guilty for him and makes them want to contribute to the cause. The way Otis is behind the fence gives off the expression of being trapped. This also makes the reader feel extremely guilty, which would convince them to buy Pedigree dog food.
This is not just an ordinary advertisement that a dog lover decided to make during their spare time; this was the actual Pedigree company itself that created this advertisement. By doing this, they appeal to ethos because the fact that they are a legitimate dog food brand allows the reader to believe the advertisement more and pay attention to it more than if this were just a random picture with words.
This advertisement may have been made a little while ago, however, there are still abandoned dogs today. Otis should consider himself lucky because some dogs may not even be fortunate enough to be in a shelter.
The overall feel of this advertisement is depressing and pitiful. The advertisement is able to manipulate the reader into feeling remorse as if they did not help, then something horrible would occur to the dog.
The advertisement brilliantly conveys the "sadness" of the dog and is able to convince the readers into buying their dog food. They appeal to pathos by using a small, hopeless looking dog and by focusing on the unhappy expressions on its face. They are also able to appeal to ethos because they are a huge dog food brand, which gives them trust about this situation and the understanding of how serious this state is. Who knew dog food saved dogs?
(http://wallstreetjobreport.com/wp-content/uploads/2012/02/Pedigree_Adoption_Otis.jpg)
The sad and lonely Otis.
No comments:
Post a Comment