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Teen Pregnancy is Not Cool
"16 and Pregnant" and "The Secret Life of the American Teenager" are television shows that depict the possible lives of being a teenager with a child. However, these shows tend to show that being a pregnant teenager is manageable. This causes people to forget the consequences of having a child at such a young age. Also, it is not only the teenagers that suffer from the pregnancy but it is also the child who suffers as well. This advertisement (shown above) describes how children with teen parents are not likely to graduate high school. The advertisement appeals to pathos and uses bolded words in order to show that teen pregnancy is ruinous to the future of a teenager's child.
The advertisement appeals to pathos by its use of a picture of a crying baby. The crying baby brings a sad emotion to the audience. If the advertisement did not include the picture, people would most likely walk past the advertisement without even taking a glance at it. The first thing people would see as they walk past this advertisement is this crying child. This would cause them to wonder why the child is crying. Then they would read the text on the advertisement to see what it is about, allowing them to see the facts of teen-pregnancy. The crying child catches a person's eye and cause the audience to sympathize for the child. The picture of the advertisement also may influence possible teenagers who decide to make poor choices in the future. This picture on the advertisement brings out guilt, thus making the picture effective for the advertisement.
The advertisement also uses bolded words in order to emphasize the key words in the advertisement. The bolding of the words, "not", "high school", and "teen" makes it simple for the audiences to understand the main point of this picture. If the words were not bolded, people would probably be too lazy to read the entire text. The bolded words summarize the main idea and cause others to want to read it more since the words are bolded, showing a sign of importance. The bolded words stand out; it is the first person the audience would see right after the picture of the sad baby. Also, the use of bold words are found in the bottom of the advertisement where it says, "KIDS OF TEEN MOMS ARE TWICE AS LIKELY NOT TO GRADUATE THAN KIDS WHOSE MOMS WERE OVER AGE 22." This was also to emphasize that it is teenager mothers that risk a child's chance of graduating high school, not adult mothers. This shows that being a teenage mother is very risky and immoral to the child being born. Ultimately, the bolded words emphasize the important texts of the advertisement so that the audience reads the key elements of the text.
Was this advertisement necessary? Do people not know that teenage pregnancy is wrong? People are beginning to forget the negative outcomes of teenage pregnancy. This advertisement was a reminder and a "heads-up" about how teenage pregnancy affects more than one person. The advertisement brilliantly conveys this idea by appealing to pathos and using bolded words.
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