Sunday, September 22, 2013

TOW#2: "DOES IT REALLY ‘AD’ UP?" by Andrea Kempfer (Visual)


Power Over People: Advertising

68 million people consume McDonalds everyday; that is a lot of people! Everyone knows that McDonalds is awful for anyone’s health. But why do so many people eat from this place everyday? It is inexpensive and delicious. People drool all over their television when they see a McDonalds commercial even though they know that the food is not as “pretty” and clean as it seems. Advertisements are very manipulative.
Andrea Kempfer, the author, must be really familiar with McDonalds and their marketing system. She probably really disappointed with how different the real and advertisement burger looks like. The author is therefore credible because she has a picture of the advertisement and an actual picture of what a typical burger from McDonalds really looks like.
So why do people buy McDonalds despite all these lies? It is because it is a brand. Most people are familiar with the brand so they feel “comfortable” buying it. So it’s not because the food is good, but that the food is famous.
The context of the advertisement is that it is food brand-company that many people are familiar with, which makes the topic and situation in context of the current world.
Andrea wanted to know if people go into McDonalds knowing that the food is going to not be as good as the advertisement and if so, why? Her goal was to probably say, “Do you realize that this is what you think you are eating verses what you are actually eating?”
This was written to all the manipulated people who have ever consumed McDonalds. Andrea wanted to ‘wake people up’ and show them what they are putting into their systems. She believes that people aren’t even aware of how bad the burgers are because people have this pretty picture in the head of the burgers from the advertisements.
Andrea is very sarcastic. In the picture, under the “actual Big Mac”, it says, “Rotated to most attractive angle”. She is trying to show that the “actual Big Mac” burger was placed as nicely as possible to resemble the advertisement burger. Still, the burger on the left is completely unattractive compared to the advertised burger. So she shows that even if the actual burger is fluffed up to look as pretty as it can, it is nothing compared to the advertised burger. This proves that the advertised burger goes through a lot of photo shop and angle distortion to make it appear as delicious as it looks.
Andrea didn’t just compare in words about the two burgers. Instead she placed pictures two burgers side-to-side for others to truly see the difference. By doing this, she was able to achieve her purpose in showing people who eat McDonalds that the advertised burger is nothing like the actual one.


 




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