TOW #22: GLAD Advertisement for Plastic Wrap

(http://webtoolfeed.files.wordpress.com/2012/04/creatiw41.jpg)

GLAD is a famous brand that is well-known for its sturdy food containers, trash bags, and plastic wraps. The advertisement for its plastic wraps consists of a quarter of a watermelon on a single white plate. But inside the watermelon is no watermelon, but raw meat. That is disgusting; but then what is the purpose of this picture?

In order to emphasize the effectiveness of GLAD's plastic wraps, it shows raw meat inside of a watermelon. This is to show that watermelons that sit out without GLAD's plastic wraps end up tasting like "meat" or something rotten. On the bottom right corner is says, "Let it taste the way it should...". This means that a watermelon should taste like a watermelon: sweet, juicy and delicious. It should not taste like "meat". But if one uses GLAD's plastic wraps, food will stay fresh and delicious. Otherwise, the food will rot and taste like something it is not supposed to.

This advertisement is very intriguing because it makes people think. It is not direct about what it is trying to say. Instead, one has to look at it closely and analyze its possible message. If the message was stated directly, would it be as effective? The indirect message makes the advertisement more interesting and mysterious, which is eye-catching to the audience.

This advertisement is believable because it is created by a credible source: the company GLAD itself. On the bottom right corner of the advertisement, it shows the plastic wrap product from GLAD. This shows that GLAD created this advertisement, and since GLAD created this, it makes their argument valid and supported.

Effective advertisements does not have to be convoluted pictures. A simple picture may be more effective, even if it is just a watermelon with meat in it. And this advertisement demonstrates that wonderfully. It uses an effective image and credibility to convince the audience to buy their products.